CONFIRMED: Peugeot 408 to be finally launched next week

Nasim Sdn Bhd has announced that it will finally launch the Peugeot 408 next week. This doesn’t come as a surprise, as groups of unmasked units of 408 were caught on camera last week.

From the pics, we noticed two variants – a Turbo and a 2.0 NA – and Nasim has confirmed that the C-segment sedan will indeed be available in two variants, “with one variant fitted with an enhanced fuel-efficient engine that produces the most power in its segment.” Nasim also claims class-leading cabin space and 562 litres of boot volume.

“The Peugeot 408 is locally-assembled at Naza Automotive Manufacturing (NAM) in Gurun, Kedah and is ready to be launched for both the Malaysian and regional markets.

“We are targeting to produce 60,000 units of the 408 over a five-year period beginning 2012 and we plan to export 60% of that total to markets in the region,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group.

He also revealed that Nasim hosted Peugeot distributors from Australia, Thailand, Taiwan, Indonesia, Singapore, Hong Kong, Sri Lanka, Brunei, Philippines and Bangladesh last week for a test drive event.

Datuk Samson Anand George, COO of Nasim, said the 408 will contribute significantly to the company’s sales target of 9,300 units this year, which will represent a 72% jump from 2011 figures.

Click here to view live shots of the locally-assembled Peugeot 408. The studio pics seen here are from the official Peugeot Malaysia Facebook page, so we presume that they accurately reflect the Malaysian spec car.

© 2012 Paul Tan's Automotive News. All Rights Reserved.

This story originally appeared on Paul Tan's Automotive News on Tue, 15 May 12 11:54:40 +0000.

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