Caltex uses comics to promote HIV and AIDS awareness

Chevron Malaysia Limited has produced customised Caltex branded comics targeted at youth to create awareness on HIV and AIDS. The novel outreach tool was created with Strika Entertainment and takes on the look and feel of the popular Supa Strikas comics. They are free, and available in English and Bahasa Malaysia on a dedicated HIV/AIDS awareness page on www.caltex.com.my.

“Capitalising on Caltex’s global sponsorship of Supa Strikas, we believe the comics could prove a creative and effective medium in making HIV and AIDS awareness accessible to children and adolescents. The illustrated format draws on the special interest of youth, while conveying a relatable story that encourages understanding and helps reduce the stigma against those affected,” said Jeremy Oh, Country Chairman, Chevron Malaysia Limited.

The initiative is in line with Chevron’s global Energy for Learning commitment which aims to support learning-based programs, including HIV and AIDS awareness. Special edition Bahasa Malaysia Caltex awareness comics and posters were distributed at the Red Ribbon @ Brickfields awareness campaign organised by the Malaysian AIDS Council on May 20.

Chevron also conducts regular staff awareness trainings. A recent annual International AIDS Memorial Day Charity Sale event raised over RM5,000 towards improving the lives of those affected by HIV/AIDS. Free comprehensive Pathlab health screening vouchers incorporating HIV testing were also distributed to empower HIV status awareness and reduce the stigma often associated with getting tested.

© 2012 Paul Tan's Automotive News. All Rights Reserved.

This story originally appeared on Paul Tan's Automotive News on Tue, 22 May 12 03:46:25 +0000.

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